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Social Media Strategy from Forrester Research
Groundswell by Forrester Research’s Charlene Li and Josh Bernoff is an evergreen book on planning social media engagements for companies of any size. What is a Groundswell? “A social trend in which...
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The Start Up of You
Right away, it is apparent that this book is a different kind of career guide. It frankly tells you that building a successful career will be hard, requiring a lot of work and what you will hope are...
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Three Lessons from Martin Ford’s The Lights in the Tunnel
Martin Ford’s The Lights in the Tunnel offers a pessimistic, entirely plausible outlook on the future in which a large majority of jobs – even ones we consider highly-skilled – will be automated....
View ArticleThree Good Questions from How Will You Measure Your Life?
In How Will You Measure Your Life?, Clayton Christensen and his coauthors James Allworth and Karen Dillon expound on a speech he gave in which he offered advice on living a happy and successful life by...
View ArticleThree Lessons from The Lean Startup
Work in small batches using small, cross-functional teams and hold yourselves accountable using continuous testing with actionable metrics. That, to me, is the heart of Eric Ries’ excellent book The...
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